10 Confirmed In-Home Inspections in Your First 30 Days. Or We Keep Working for Free.
MJPromo books exclusive, confirmed in-home inspections for independent foundation repair and waterproofing companies. We run Facebook and Instagram ads to homeowners in your service area, call every one of them, qualify them, book the inspection on your inspector's calendar and confirm it the day before. Exclusive to you. One foundation repair or waterproofing company per area.
Live in about two weeks. Before the call we prepare a short brief on your area: older housing stock, who's advertising to your homeowners right now, and whether your area is still open.
What does MJPromo do?
MJPromo is a marketing agency that works only with independent foundation repair, basement waterproofing and crawl space companies in the United States. We run Meta ads to homeowners in your service area, a real person on our US-based team calls every lead, confirms they own the home, what they're seeing and where they are, and books the inspection straight onto your inspector's calendar. The day before, we call and text again to confirm. You show up and close.
Ads to the right homeowners
Facebook and Instagram ads in your service area, built around what homeowners actually notice: the crack that got bigger, water after a storm, the musty crawl space, the door that started sticking.
A real person calls
Every lead is called by our US-based team, not a chatbot. Within minutes during business hours, with an instant text after hours and a call first thing the next morning.
Confirmed inspections
Owner, problem and area are checked before anything lands on your calendar. Every inspection is confirmed by call and text the day before. No-shows after confirmation get replaced.
Every lead reported
You see every lead with its status: called, booked, confirmed, showed, sold. That's how you know your real cost per inspection and per job, month by month.
Confirmed inspections, not leads.
Most marketing for this industry stops at the form. A homeowner fills it out at 9pm, the office is closed, the inspector is in a crawl space, and by the time anyone calls back the next morning the homeowner has already talked to a company with a call center. The lead didn't go bad. It went to somebody faster. We close the gap between the form and the inspection.
What counts as a confirmed inspection?
A homeowner who (1) owns the property, (2) has described a foundation, basement water or crawl space issue, (3) is in your service area, (4) has a time slot on your inspector's calendar, and (5) confirmed that slot by phone or text the day before.
Results: what the method does
No stock claims. Our documented case comes from a different trade, commercial security, where we worked before focusing on foundation repair. The method is the same one we use for your service area: target the area you actually serve, not a radius around your address.
Commercial security integrator, Northern Virginia, 2026
Cost per lead cut from $134 to $72 within one week by replacing radius targeting with targeting by the area the company actually serves. Link click-through rate rose from 0.76% to 1.18%.
Read the full case studyWhy one company per area?
Because two clients in the same area would compete for the same homeowners. We work with one foundation repair or waterproofing company per service area. We define the area together on the call, by the counties and ZIP codes you actually serve, and we check before the call whether it is still open.
What is the difference to buying leads?
Lead platforms sell the same homeowner to three or four companies at once, so every lead turns into a race to the phone. Our leads come from ads that run only for you, are called by a person, and reach your calendar as confirmed inspections.
| Shared leads | MJPromo | |
|---|---|---|
| Who else gets the homeowner | 3 to 4 other companies | Nobody |
| Who calls first | Whoever is fastest | We call within minutes during business hours |
| Qualification | None, or a form | Owner, problem and area checked by phone |
| What you receive | A name and a number | A confirmed inspection on your calendar |
| No-shows | Your problem | Confirmed the day before, replaced if they don't show |
| Pricing basis | Per lead, regardless of quality | Program fee plus your own ad spend |
| Area protection | None | One company per area |
Who else gets the homeowner
Shared leads
3 to 4 other companies
MJPromo
Nobody
Who calls first
Shared leads
Whoever is fastest
MJPromo
We call within minutes during business hours
Qualification
Shared leads
None, or a form
MJPromo
Owner, problem and area checked by phone
What you receive
Shared leads
A name and a number
MJPromo
A confirmed inspection on your calendar
No-shows
Shared leads
Your problem
MJPromo
Confirmed the day before, replaced if they don't show
Pricing basis
Shared leads
Per lead, regardless of quality
MJPromo
Program fee plus your own ad spend
Area protection
Shared leads
None
MJPromo
One company per area
Who is this not for?
- Companies that only do crack injection or concrete lifting. The ticket is too small for the math to work.
- Owners who run every inspection themselves and are already booked out.
- Anyone looking for pay-per-lead.
- Companies in an area where we already work with someone.
How does it work?
Area check
We confirm your area is open and prepare a brief on it.
Ads to homeowners
Meta campaigns in your service area. Copy and creatives come from us, photos from your jobs.
Call, qualify, book, confirm
A person calls every lead, books the inspection and confirms it the day before.
You close
Your inspector shows up to a homeowner who is expecting him. You fill in two columns: showed and sold.